Today is the birthday of the legendary fashion designer Gianni Versace.
On December 2, 1946 Gianni Versace was born in Reggio Calabria, Italy. In 1978 he opened his first boutique in Milan, Italy, and in 1982 he moved to Miami Beach, Florida.
Gianni Versace created very iconic and well-recognized brand with his extraordinary fashion style and innovative designs.
He changed the fashion industry with his brand and became a firm favourite among celebrities and models from around the world. He established himself as a new fashion icon, which was so popular with his famous brand. He is renowned worldwide for his vibrant prints, glamorous night-life, and scandal-tinged daring glamor.
He worked with many top supermodels on the covers of the fashion magazines like "Vogue", "Elle", "Harper's Bazaar", "i-D", "Lui" and "W".
In 1997 Versace and Naomi Campbell collaborated on a Versace advertising campaign. Versace and Campbell’s photos were shot by Steven Meisel. In 1998 Naomi Campbell became the face of the Versace brand. Naomi Campbell was one of the first black models to have a contract with Versace.
He worked with many famous models like Naomi Campbell, Linda Evangelista, Christy Turlington, Cindy Crawford, Cindy Adams, Claudia Schiffer, Naomi Sims and many other top models. His most known fashion campaign was with Kate Moss for his fall 1997 collection.
In 1997 Kate Moss posed for the cover of British Vogue where she was wearing a Versace dress.
In 1982 he opened a store in Cibone Street Miami Beach, and then gradually opened his stores in New York, Los Angeles, London and Japan.
In 1992 he opened a second store in Milan, Italy.
In 2000 Claudia Schiffer became the face of Versace's Ocean Palms fragrance. She was a muse to the Versace designer and photographed by his sister Donatella Versace. In fact, Claudia was Donatella's first Versace model and appeared in advertising campaigns for the label. In terms of fashion Schiffer was a fashion force to be reckoned with in the 90s.
Gianni Versace became a household name in the 1990s due to his monstrous success with his menswear collections.
Today, the Versace fashion brand is worth $2 billion.
In the fashion industry, Gianni Versace was and remains a legend.